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~~Questions for JoeC ~ Part Deux~~

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chelle
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Post by Rebecca1340 Sat Jun 14, 2008 9:38 pm

Connie wrote:
I don't understand why bzz would start a Canadian sector if they didn't have a decent amount of campaigns to offer.
I don't understand either.
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Post by kath Sun Jun 15, 2008 8:31 am

Rebecca1340 wrote:
Connie wrote:
I don't understand why bzz would start a Canadian sector if they didn't have a decent amount of campaigns to offer.
I don't understand either.


Canada is indeed a different story.. and I agree, why set it up if you can't sustain it?

But, I just think that by and large its a good system.
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Post by moonunit Mon Jun 16, 2008 1:12 pm

My only question is this... if the company is trying to gather more of a pool of influencers and opinion-givers, how come they haven't asked my personal opinion of a product in about, oh, the last ten campaigns? Matter of fact, you'll get a report rejected if you do try to give your opinion, or so I've heard.

I do Pinecone to get my opinions heard, and have never once gotten product to buzz there (they don't even want you telling people what the product is, because it's still in development).

Are they trying to accomplish increased word-of-mouth marketing, or is this market research? Once BzzAgent decides once and for all what THEY want, everything they're trying to do should make more sense, I would think. Right now it seems they have two goals that are sort of in opposition to each other -- the kits are set up for WOM but the rewards and levels are set up for research.
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Post by Honey Mon Jun 16, 2008 1:27 pm

moonunit, I think it is a marketing company that likes us agents to think it is marketing research. I mean, think about it, how great would it go over if they were telling us up front, help us make lots of money marketing products for major companies by volunteering to do so for free. They do give us some free product, but not much compared to the return they get for it imho. I know they are a business and deserve to make money, but they are getting us to volunteer to help that goal by putting a spin on what they do that is really not a fair depiction of things.
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Post by Scarlett Mon Jun 16, 2008 1:49 pm

I think the thing that baffles me most about the whole Canada issue is.. same products that have been offered to bzz are available there. My sister in law was already using the Aveeno positively Ageless Lifting & Firming night cream when I went to bzz her about it.. so of course no report from her. So I guess I'm not understanding why they have such few campaigns for the canadians... it makes no sense.
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Post by chiquita55 Mon Jun 16, 2008 2:43 pm

I have to stick up a bit for Bzz Agent on the Canadian issue altho I do feel for our neighbors up North. If the company demographics do not include Canada then Bzz cannot offer their agents the campaign. The company would not be sending any kits for Canadian agents. It does seem that if there are really very few companies marketing to Canada (stupid on those company's part) that they just shouldn't have canadians sign up here. Of course I have no idea how many campaigns Canadians get so even tho it may be way less maybe it is worth it for them to sign up.
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Post by Rebecca1340 Mon Jun 16, 2008 3:52 pm

I agree with chiquita. It's a different market here so the demographics are different. Also a company might be trying to expand its division in one country and not the other. I know that I had the Silk campaign here a year before you got it in the US. I'm sure it was probably something to do with them wanting to spend less money and see how Bzz worked in the smaller market before spending the extra money on the US campaign.
I do have to say that it's very frustrating to see how many campaigns a lot of you get in the US while agents up here sit for months with none!
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Post by trax Mon Jun 16, 2008 4:26 pm

Canada is not that different from the USA. We eat, we drink, and in general, we are merry! Several corporations do business in Canada and in the USA. IMO, it is good business sense to have a head office - Canada and head office USA. OMG, just think what they would save in postage alone!
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